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FEW is a magazine that, in each issue, features different minorities and marginalized groups in Finland. Each issue is edited by a representative of the minority group in question, who is given the freedom to curate the magazine’s content and strongly influence how they would like their own culture to be portrayed in the media. The magazine serves as a window into the community through the eyes of its individual members. FEW acts as a conversation starter and a bridge between the majority population and minorities, bringing fresh perspectives to the ongoing dialogue.

FEW
02
— Somali
Diaspora in Finland

For the second, Somali-themed issue, human rights activist Ujuni Ahmed took on the role of guest editor-in-chief. Ujuni’s consistent work for girls’ and women’s rights and amplifying the voices of minority groups in Finnish society naturally aligns with the magazine’s vision. With Ujuni’s perspective, FEW Magazine is reshaping how Somali culture is portrayed in Finnish media — offering unique perspectives on representing the Somali community in Finland with depth, authenticity, and respect.

EDITORS ' s WORDS :

When I was asked to be the editor-in-chief of FEW’s Somali-themed issue, I was bursting with excitement and joy. However, once the excitement settled, uncertainty crept in, and it took me a while to understand the root of it. I realised this uncertainty stemmed from the responsibility of presenting and highlighting Somali identity. Being Somali has always carried the burden of representing an entire ethnic minority – whether I wanted to or not. My uncertainty was also linked to the negative and racist stereotypes often associated with our community. How Somali identity is portrayed in the media can, at worst, shape how we are perceived and valued.

The first Somali refugees arrived in Finland via the Soviet Union in the early 1990s as a result of the Somali Civil War. The war’s devastating impact, particularly its scale, took many by surprise, even though the conflict itself had been anticipated. This led to many refugees, including my own relatives, spending years waiting to return home. Suitcases remained packed for a long time, which made integration challenging. This process was further hindered by the strong skinhead culture of the 1990s, which was particularly hostile to Somalis.

On the other hand, hope for peace in Somalia and the possibility of a future return home motivated our parents to pass on a strong Somali language and culture education to their children. They held firmly to their roots and wanted to preserve them for the sake of future generations. Only now, through my own child, do I truly understand how demanding and vital this work has been. Without my parents’ deep cultural identity and hope for a return to our homeland, I might not have had the opportunity to understand my own roots and the importance of our cultural traditions. This heritage is something I can now pass on to the next generation.

Somali people in Finland form one of the largest and most visible diaspora communities, yet little is known about Somali identity. Somali culture has also evolved significantly within the diaspora, and cultural differences between Somalia and diaspora communities can sometimes even conflict with one another. In Finland, Somalis are often discussed within the context of immigration, development cooperation and integration, but we lack sufficient knowledge or understanding of Somali identity and its history. For this reason, it was clear to me from the beginning that in this issue of FEW, I wanted to highlight Somali tradition and its transformation within diaspora communities. I wanted to do this especially through themes that are not usually associated with us in public discourse – through fashion, beauty, weddings, food, expertise, art, sports, and above all, through people and their perspectives.

Somali cultural heritage has always been strong and rich, and it has remained resilient worldwide despite generations of displacement. Naturally, changes have occurred as many raised in the diaspora combine their traditional Somali customs with the cultures of the Western countries they’ve grown up in. From my point of view, this is purely positive, as seen, for example, in the streets and beaches of Mogadishu today, where, in addition to Somali, you can often hear English, Swedish, Danish and Finnish. It’s not unusual for passers-by to recognise a diaspora person by their appearance or walking style.

The uncertainty I mentioned at the beginning is rooted in the fear of whether I am the right kind of Somali to speak about Somali identity. I wonder whether I speak correctly, dress appropriately, and if my experiences, thoughts and views are the right ones – am I, in any way, the right kind of Somali? The pressure to be “the right kind” comes from both diaspora communities and society at large.

When society sees you and your ethnicity as a burden for so long, you begin to diminish yourself. The feeling of shame about one’s identity leads to its subconscious hiding. It’s an inhumane burden. I do not want the weight of displacement and otherness to overshadow the beauty of Somali culture and traditions. Today, I understand that there’s nothing to be ashamed of in being Somali, and I’d like to believe there’s no single right way to be Somali. I believe that my Somali cultural identity is not in conflict with my Finnish identity. That is why it has been a great honour for me to be the proud Somali editor-in-chief of this issue.


— UJUNI AHMED

Content & Contributors

Abdijabar Ismael P. 22 - 27

Interview
MATILDA MÄKINEN
Photographer
SOFIA OKKONEN

Culture: Celebrations, THE Two Eids P. 16 - 21

Interview
EVELIINA LEMPIÄINEN
Photographer 
BRYAN SARAGOSA
Styling
PIIA EMILIA

CULTURE: Fashion P. 64 - 83

Text
NIMCO KULMIYE HUSSEIN
Photographer 
KAROLIINA BÄRLUND
Producer
ANNI SOUKKALA
Styling
RUKIA MAHAMED, SAHRA ABOKOR
Hair & Make-up
MEGHNA LAMPI
Models
ANGELA, ANISA, IBRAHIM

Hassan Maikal P. 38 - 45

Interview
MATILDA KIVELÄ
Photographer 
LINA JELANSKI
Producer
LOLA TAIROVA
Styling
SASHA LAWADCHU
Hair & Make-up
OONA ROIVAINEN

Hibo Abdulkarim &  Ibrahim Ahmed P. 56 - 63

Interview
HANNA HANTULA
Photographer 
JUHO HUTTUNEN

Liban Hussein & Naiimo Bulhan P. 46 - 55

Interview
YILIN MA
Photographer 
DAVID JAKOB
Assistant
SAMULI VIENOLA

Nimco Kulmiye Hussein & Saara Sinai Abdi P. 84 - 91

Text & Interview
MARIAM OSMAN
Photographer 
ALEKSI TIKKALA
Set Design
PIIA EMILIA

RUKIA MAHAMED P. 92 - 99

Interview
LOTTA LAUTALA
Photographer 
SEVERI UUSITALO
Styling
MARIÉ-GRACE IRADUKUNDA,
RUKIA MAHAMED
Hair & Make-up
JENNIFER APPLETON

CULTURE: SOMALI CUISINE P. 28 - 35

Text
EVELIINA LEMPIÄINEN
Photographer 
ALEKSI TIKKALA
Set Design
PIIA EMILIA

Ujuni Ahmed P. 04 - 07

Text
UJUNI AHMED
Photographer 
SALAMATA MBOUP
Hair & Make-up
KIRA MUESA

Yasmin Osman & Zahra Osman P. 36 - 37

Interview
EVELIINA LEMPIÄINEN
Photographer   
ALEKSI TIKKALA

CULTURE: Weddings P. 100 - 111

Text
EVELIINA LEMPIÄINEN
Photographer
KARIM AWAD
Producer
ANNI SOUKKALA
Styling
SAMIRA MOHAMUD
Hair
ERINA GIUSEPPE FRANCESCO
Make-up
AMAL OSMAN ABDULLAHI
Models
ADNA, ZAMZAM

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